Email Marketing Tools – 5 Must Have Techniques

by: ed. - May 14th, 2010   Filed under: Email Marketing Add Comment
email marketing tools10 Email Marketing Tools 5 Must Have Techniques
Daniel C Smith asked:

Building a list is all well and good but if you don’t have the attention of your list you might as well not bother. It’s vital that the content your mailing builds trust and provides quality information from day one. There are many different email marketing tools you can use but successful is built around having the trust and attention of your list.

Providing entertainment to your list can be a great method to gain and hold their attention. YouTube is a great resource where you can find plenty of entertaining videos that could be of interest to your subscribers. Simply attach the link to an email in your autoresponder sequence explaining what the videos about and tell your subscribers to check it out.

Email marketing can be a lucrative business if approached correctly but if performed incorrectly can prove to be an expensive exercise. I’m going to share with you the email marketing tools that I find help gain the attention of my list.

5 Must Have Email Marketing Tools

1. Include audio or video in your autoresponder emails – This can be a great way to get your autoresponder emails started. Simply attach a link in your autoresponder email and direct subscribers to click on the link. This will then take them to either a brief video or audio that provides an introduction with a bit of background about yourself. Allowing your list to be able to see you or hear your voice promotes trust and confidence.

2. Recommend books to read – People love it when you can recommend a great book you’ve read. Provide a brief explanation of the book and attach a link where your subscribers can purchase. I usually provide a story that I found interesting from the book and explain this in the email.

3. Text across the page should be no more that 50 characters long – If your on the list of any of the top , one thing you’ll find they all have in common is the structure of their emails. They rarely exceed more than 50 characters across the page. The easiest way to measure this is type “0123456789″ and paste this 5 times across the page.

4. Provide stories throughout your content – People always love a good story. If you can communicate to your list on a level they can relate to this goes a long way in building trust.

5. Make money when people unsubscribe – Your autoresponder will automatically direct unsubscribers to a confirmation page that informs them they have successfully unsubscribed. Most autoresponders allow you to change the destination page of the unsubscribe link and direct them to a page of your choice. You can set up your own site providing some last minute information, attach Google to the page and earn an income from your unsubscribers.

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3 proven ways you can boost sales with autoresponders

by: ed. - April 18th, 2010   Filed under: Email Marketing Add Comment

Many people associate autoresponders with emails. They are not mistaken anyway but for this piece of auto pilot programs are more than emails. Autoresponders are tools that can be used in a variety of ways to grow and skyrocket the sales of a business. Remember that, sale does not only involve the mounting of an ecommerce site, putting up a shopping cart and then getting buyers to make choices. It involves constant, well-crafted and sophiscated interaction with customers.

In this article, we look at 5 effective ways you can use autoresponders to generate six figure incomes for your website.

Publishing an ezine

Autoresponders which have the broadcast capabilities can be used as a cost effective means to create mailing lists to which you can periodically send your readers ezines. Ezines have the great value of preparing the minds of your prospective buyers for a purchase. It is a good platform from which you can launch your product or service, or explain how your business works. The more informed your customers are, the more they will buy from you.

If you are publishing ezines, it will serve you best to first offer a sample content. This way, prospective readers can have a preview of the actual ezines and then be able to get the needed urge to read the full ezine or the real one to follow.

Article distribution

You can use autoresponders to distribute your articles. Articles in which you have embedded your product links are an excellent way to boost sales. There are two reasons for this: First, an article is more explanatory and friendly than a sales letter.  Secondly, an article can surreptitiously suggest to the reader to buy a product or patronize a service indirectly. The most important point for publishing articles are the confidence and authority with which the readers associate the writer. If your readers find your articles informative and useful, they will tend to like your opinions and recommendations’ resulting in greater sale of your products.

It is not only your opt-in list that can benefit from your articles. You can broadcast them to webmasters who need articles to boost their search engine rankings. As people read them at these sites, they follow the links in the articles to reach your site for a purchase or an enquiry of your product.

Using autoresponders to generate repeat sales
A customer who buys from you today is more likely to buy again tomorrow. Actually every business should strive for repeat sales and people who buy for the first time take less effort to make the next purchase.

You can use autoresponders to tell your past customers about the latest version of a product or an upgrade. You can even tell them about the availability of some accessories or enhancements to the original product that are worth buying. You can even tell them about discounts available and even say it is available to only past customers for them to get a feel of being valued as buyers. 

No business can afford to lose sight of the leverage that autoresponders bring to them. It is therefore a strong recommendation that both start up businesses and well-established ones incorporate them in their website planning and online presence efforts.

3 proven ways you can boost sales with autoresponders
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Affiliate Millionaire Bonus – This Could Change Email Marketing

by: ed. - April 15th, 2010   Filed under: Affiliate Marketing Add Comment
affiliate email marketing20 Affiliate Millionaire Bonus This Could Change Email Marketing
Matthew M Jackson asked:

Affiliate Millionaire is a new course created by Andrew Fox. In recent years, he has sold millions of dollars worth of products. His ultimate goal was to create something that anyone, even beginners could understand and use starting from zero, Affiliate Millionaire is the culmination of this goal. It has lots affiliate files, psychological triggers, swipe sequence templates, and pre-launch templates for intermediate and advanced where one could re coup their investment in a single mailing.

In fact, Andrew Fox has been selling affiliate products triumphantly via email since the year 2000. He has won countless affiliate competitions and in turn made . He has sold over a million dollars worth of affiliate products in the last few years alone through email marketing and having ZERO advertising expense. He said that when he made Affiliate Millionaire, he wanted to make something that just about anyone can use starting from nil.

When you order Affiliate Millionaire, the package will be sent to you through mail. Inside that mail you will find 7 DVDs with each DVD containing a mixture of PowerPoint slide presentation, a screen camera recording, world books, CD-Roms that contains squeeze pages on them, and many more.

The packaging as well as the presentation is top notch as the system is designed to make you absorb and digest the content regardless of whether you are a newbie or a seasoned professional. Each DVD corresponds to a module.

Module 1 shows how one can exact the process in researching the market that has lots of who want to spend money.

Module 2 is building up you list in which it contains a bonus from Ryan Diess who has given Andrew his top undercover list profits which without a doubt is pinpoint accurate for the course at hand.

Module 3 is Correlation Connection. This is the point where you would like to know how to make a subscriber buy what you are offering. Here, Andrew promise to reveal the precise psychological triggers that will make one buy what you offer. In addition, there will also be a step-by-step overview which will be as simple as copying and pasting.

Module 4 is Pre-Launch Page. From a personal perspective, pre-launch pages are often worth their weight in gold.

Module 5 is bonuses module. This is how to provide the proper bonuses that will boost conversion and generation.

Module 6 is Launch Day Affiliate Promotions which is all about getting the right timing and making sure that the promotions offered will follow the sequence that will correspond with the most sales.

Module 7 is Integrated Affiliate Marketing which contains proof, statistics, and the discovery of auto responder swaps, members’ areas as well as attracting buyer leads.

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Internet Business – Email Marketing Vs Pay Per Click

by: ed. - April 7th, 2010   Filed under: Internet Marketing Add Comment
internet email marketing1 Internet Business Email Marketing Vs Pay Per Click
Pasi Kaarakainen asked:

What is the main difference between email marketing and pay per click (ppc) marketing? Shortly, is a cleverly written sales letter, which you send to your mailing list, about your internet business and products. Pay per click, on the other hand, is a short ad about your business and products. Every time someone clicks your ad you have to pay a small fee to service provider. Both methods have their own pros and cons and in this article we will take a closer look at those.

Benefits of email marketing over pay per click

1. This is an easy process to reach a huge customer base with perfectly written sales letter. Pay per click is based on keywords and it needs more technical research and approach.

2. No expenses are involved (except autoresponder provider’s fee, if you have one). If you have a large database of addresses you can start doing your advertisement for free. Pay per click involves expenses and you have to pay every time someone clicks your ad.

3. Sales letter sent to your mailing list is quite precise to your needs, while in ppc advertising a small mistake in keyword selection can result in a huge wastage of your money.

4. You can make repetitive requests to your prospects. With ppc this is not possible.

5. You can always immediately inform your prospects about new updates and offers of your products. This cannot be done with ppc since your ads appear arbitrary in other people’s websites.

Benefits of pay per click over email marketing:

1. Email marketing needs a database of addresses to start, whereas with ppc you do not need any earlier contacts.

2. Response in email marketing usually takes time. Ppc approach can give you almost instant response.

3. It takes time to test the effectiveness of different sales letters in your emails. Pay per click gives you an opportunity to test different campaigns rather faster.

4. Email marketing does not give you any visibility and reputation to anyone else but your prospects. With ppcl your presence will be displayed at various prominent places in the virtual world.

5. Marketing through emails is a continuous process and needs a constant approach. When your ppc campaign is ready and well-designed, you can pretty much automate your promotion efforts.

These are a few important positives and negatives about email marketing and . Guarantee of success cannot be given in either one of these methods, but when doing it properly, both of them can be extremely beneficial for your internet business.

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Internet Basics: Email Marketing is Like Butterfly Pheromones

by: ed. - April 6th, 2010   Filed under: Internet Marketing Add Comment
internet email marketing6 Internet Basics: Email Marketing is Like Butterfly Pheromones
Grant Pasay asked:

Ever notice how you usually don’t see that many butterflies? And then one day you’ll actually see two of them, and they’re kind of, well, they’re sort of, well, let’s just say they’re flying awfully close. So close, in fact, that there’s no doubt they’re mating. And you know it’s a good thing when there’s that much closeness going on.

But since you usually don’t see butterflies that often, how is it that now there’s two of them? And in the same place at the same time?

The answer is pheromones.

Pheromones are chemicals that butterflies and other insects release to communicate over long distances. In the case of butterflies, they can release a pheromone to announce they’re available for mating. Within a short period of time, another gets the pheromone message and suddenly, the two butterflies have hooked up. And all is good.

That’s what email marketing is like.

Merchants have products or services they provide to Customers. And sometimes it might seem like there’s not very many customers around, or the Merchants would simply like it if there were more customers in general.

So the Merchants decide to use . First the Merchants make it known they’re going to send out emails every so often announcing special sales and communicating bits of information they know their Customers will appreciate.

The Customers are intrigued and “sign up” to receive these emails by telling the Merchant their email address. Finally, the Merchant sends out the email messages, often called e-Newsletters.

And just like with the butterflies, the messages get received — even over long distances — and often lead to the Customer and the Merchant hooking up again. And all is good.

And that’s why email marketing is like butterfly pheromones.

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