These are tough times. And many of us are feeling it in our wallets. But .. No matter how tough times are, we can’t forget the basics. And article internet marketing definitely is one of the basics. And, without the basics taken care of, how can you get started?
Below is one of the best articles we have ever read on the subject. It lays everything out nicely, it’s easy to read, and, understand, it touches on all of the key issues, and, best of all, when you have finished reading it, you will definitely know which is a very good direction to take given your circumstances.
Article Submission Versus Hosted Marketing Pages: An Internet Marketing Comparison
By Derrick Walker
The quest for high search engine rankings, in internet marketing, (and the traffic that comes along with them) has spawned some new search engine optimization techniques of late, two of them being article submission and hosted marketing pages. Although these techniques are similar in appearance, each has advantages and disadvantages. Before we delve into the heart of the issue, a couple of definitions are in order for newcomers to the internet marketing realm.
Internet marketing: Submitting articles
Submitting articles requires quite a bit of unpleasant work. First you have to be an expert about your chosen subject (or have the ability to fool others into believing you’re an expert). Next you must be able to write about your subject in at least a coherent manner. Then you must find article directories in which to submit your work, giving them and any possible viewers the authority to freely copy and distribute your creation.
Internet marketing: Hosted marketing page
A hosted marketing page is a cross between purchasing a one way link from a website and submitting an article to a directory. The internet marketing website in question allows you to purchase a complete page from their site along with a professionally written article that has multiple one-way links to your site.
Internet marketing: Advantages
The main advantages to both these internet marketing techniques are the SEO-friendly links. Whether you submit your article to a directory or purchase a hosted marketing page, you will get one-way links pointing to your site. Because search engines love one-way links, your website will undoubtedly receive a boost in your search engine ranking. But, the biggest boost will come from links using keywords relevant to your site coming from pages written about a subject relevant to your site.
Here’s something you should remember. In most cases, a hosted marketing page text link from a relevant, high PR website will be much more important to the search engines than a text link from a posted article in a directory. But, if you’re a talented enough author to have your writing approved, it may show up in several directories as well as multiple authority sites. This influx of links could potentially outweigh the few links from a single hosted internet marketing page.
The disadvantages are pretty obvious. Writing and submitting articles, although free, can consume a considerable amount of time, especially if you are not comfortable writing professionally. On the other hand, purchasing a professionally written hosted internet marketing page can be very expensive. You should be prepared to shell out anywhere from fifty dollars to several hundred dollars per month, depending on the popularity of the site.
Here’s the bottom line. If you have little time, little writing skill, and a large marketing budget, hosting marketing pages would be most beneficial to you. However, if you have some free time, some copywriting experience, and little to no advertising dollars, writing and submitting articles to article directories would be most beneficial to you.
About the Author: Derrick Walker is webmaster of http://www.thearticledirectory.com and has been marketing online since 1999. His company, http://www.imcworks.com, specializes in web design and search engine optimization.
Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=61256&ca=Marketing
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I hope this article has given you new insight on the subject and given you some things to think about. Although there is nothing new under the sun, the information that you have just finished reading is presented in a fresh and interesting way.
One thing is for sure, information on this subject is available all over the Internet and this article is one of many articles available on the subject. We love writing on this subject and have presented our point of view. Feel free to look around and explore our site for more article internet marketing information.
